Mahimaa Chawla

Digital Marketing

SEO – The Digital Backdrop of The Internet!

With the advancement in the SEO industry, today, it has become a major part of every company. Right from the website to blogs, it rules the internet. Gone are the days when SEO was just related to keywords and backlinks. Today, SEO itself deals with content and data optimization. Google Algorithm consists of more than 2000 determinants and out of these, SEO is the most complex yet influential element.

Search Engine Optimization is the science used for exploring the horizon of search results and with the constant improvement in the SEO rules, some ranking determinants have vanished completely from the internet (which may have been the essence of SEO till the last minute) and discrete ones have appeared out of the blue.

SEO Update by Mahima Chawla
SEO Update

Following is the list of the “Game Changing” trends of SEO that still a lot of companies are not using!

Intensifying Voice Search

Here is an interesting fact – 20% of people are using voice search on their Android or Apple smartphones. According to Sundar Pichai, CEO of Google, while announcing the Google I/O keynote, he shared this information with the world. Gone are the days when people used to type and search for the right answers over various search engines. Now, voice-activated smartphones and smart speakers like, Amazon Echo, Google Home, and Google Assistant are helping people to experience a new sphere of searching and interacting.

Prioritizing User Experience:

As the world is experiencing the skyline of digitalization, the user is becoming impatient. Today, regardless of the search device or engine, everyone is looking for a quick fix for the problems. Another study conducted by Google stated, “any website that takes more than 4 seconds to load actually ends up losing 40% of its users right after the 4th Second”

Apart from the website loading time, how quick the user understands the navigation process on the website or what a blog wants to specify also affect the user experience. This is where SEO experience plays its role for the user as it goes beyond the loading time of a website.

According to Google, a coherent and a flawless user experience is a major subset of its ranking system regardless of what the search platform is!

The Video Content Augmentation:

According to Cisco Study, 82% of consumer traffic will be generated by video content by the year 2021 arrives. This is a crucial information because if this is the case then all other famous content platforms we know as of now will fall into oblivion. Right now, YouTube is the second largest search engine after Google in the world. Therefore, collaborating SEO with Video content is the next big leap!

Featured Snippets:

A Search Engine Result Page (SERP) feature is the foundation of SEO. Featured Snippets means the organic selected searches that appear below the ad box on the Google Top Page. The aim of featured snippets is to answer user query right away. They help in attracting 10% of the online traffic that is being generated online every second. SEO here plays a vital role in structuring and formatting the content for featured snippets.

Altogether, SEO is evolving and changing rapidly which eventually shapes business on various digital platforms. If SEO is not a part of your business on diverse levels then you are losing a lot of revenue generating opportunities which will hinder the significance of business in the future.

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The Advertising and Social Media updates for the year 2018

From our own life stories to global events, advertising & social media shape everything into meaningful stories. Nowadays, different firms have been wondering about their future since social media and online advertising have taken the front row in the marketing sector. We all know, due to these two valuable assets, the marketing realm has experienced ‘physical and virtual transformation’ throughout the universe.

Here is a list of advertising & social media updates for the year 2018 which will help anyone to explore the pinnacle of success.

The Facebook Monopoly:

Today, Facebook has successfully built a partnership between three worlds: the private corporations, government, and the individuals. According to a research conducted in the year 2017, Facebook is the most famous social networking site worldwide having 2.06 billion monthly active user rating. Its Facebook live feature has been extremely popular amongst the end users as it directly connects the respective followers with an individual or a company they love. However, unfortunately, this live broadcast is only available on smartphones & tablets for brands having their own Facebook page. Nonetheless, Facebook is launching the same for desktops as well as laptops to seduce the YouTube users in order to sustain its benchmark in the social media domain.

The Artificial Intelligence Backdrop:

The future of advertising & social media in the marketing world will turn the tables for many as Artificial Intelligence element is going to be added soon in creating interactive dynamic personalized videos. Videos are the new fresh form of marketing as more than 42% people spend their time on Facebook and YouTube watching videos in a week. In the year 1472, the first ad in the history was ever documented and now it is 2018; the era of revolution and innovation. With the help of AI, the ads will now focus on four major aspects; interaction, mobile adaptability, data-driven, and conversational. It is actually going to take the one-way form of communication video and will turn it into an interactive experience that will indeed sell products there and then.

The Search Engine Optimization Effect:

Studies have shown if a website is not at the top of the Google page then, unfortunately, that company will never reach its customers online. If your competitors rank is better than yours then it is the SEO effect that you lack. Since 2016, Google has been giving priority to the mobile compatibility content over non-mobile agreement content. So, if your website is not in agreement with the smartphone then make sure it is from now on in order to increase your ranking. Make sure you keep an eye on: ‘Click Through Rates and Dwell Time’. If your titles and descriptions on the website, advertisements, and videos are keyword oriented (SEO plays a vital role here) then CTRs make sure one gets more visitors and hence, gets the better return on the investment. Dwell time, on the other hand, means how quickly do you get back to the search result page after clicking on a website because frankly, no one likes to wait.

Embrace Voice & Visual Search:

Look, how smart are smartphones getting! Nothing has had a greater influence on the growth of marketing and technology than voice & visual search. As the companies are gradually getting fond of these, that does not mean the advertising industry will surely adapt these instantly. Many advertisers & SEO experts are doing the hit and trial method in order to figure out what results these will produce and what effects will they cause over the marketing segment as a whole.

Now, as the new year begins, give your advertising and marketing the ‘makeover’ they deserve.

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The 3 Months of Showmanship: Baazi Summer Carnival

PokerBaazi, a one-of-its-kind poker playing platform in India, has been witnessing a rise in the number of Poker frenzy people, who are fondly called ‘Baazigars’. Begin 2016, team PokerBaazi planned to give its Baazigars an experience that would be awarding and rewarding. Hence, it launched a three-month gala event, Baazi Summer Carnival.

An event, which gave away awards and rewards worth more than 1 crore, witnessed humungous participation, too. With as many as 5,000 players participating every day in different cash and award games, this summer carnival became a fanfare.

Poker Baazi Summer Carnival May-July2016
Poker Baazi Summer Carnival May-July2016

The tournaments that were played all through these three months include Baazi HighRollers, Depositors’ FreeRoll, Poker Premier League Season III, PPL III After Party, Baazi Poker Tour, Baazigar of the Month, Monthly Leaderboard, among others. Moreover, to add the spice of fun, the team also introduced an entertaining dubsmash contest, PokerSmash.

The biggest tournaments among these were PPL III, which gave away 40 Lac GTD in five days; PPL III After Party, which rewarded Baazigars with amazing rewards including tournament tickets and customisation; and Baazi Poker Tour, the biggest offline Poker tour which was in collaboration with India’s largest offshore casino, Deltin Royale in Goa.

While the carnival now in its third month, the heat is still on and temperatures have only been on a rise ever since. So, for those who have not experienced the heat yet, you could join in still and witness the beauty of cards and the game of Poker.

Here’s what the winner of the Main Event of PPL III, the biggest online poker premier league, had to say:“It has been an amazing poker league and a big thanks for holding tournament between mid-stakes to high-stakes so everyone could participate in it.” He won a whopping 5 Lac in the tournament with a prize pool of 21.9 Lac. “It was probably one of the best poker playing moments,” he added.

To keep the enthusiasm on among its Baazigars, PokerBaazi aims to bring bigger tournaments, awards and rewards, and more engaging contests. So, to know what’s in store visit this amazing Poker playing  platform.

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