Mahimaa Chawla

Social Media Update 2018

The Advertising and Social Media updates for the year 2018

From our own life stories to global events, advertising & social media shape everything into meaningful stories. Nowadays, different firms have been wondering about their future since social media and online advertising have taken the front row in the marketing sector. We all know, due to these two valuable assets, the marketing realm has experienced ‘physical and virtual transformation’ throughout the universe.

Here is a list of advertising & social media updates for the year 2018 which will help anyone to explore the pinnacle of success.

The Facebook Monopoly:

Today, Facebook has successfully built a partnership between three worlds: the private corporations, government, and the individuals. According to a research conducted in the year 2017, Facebook is the most famous social networking site worldwide having 2.06 billion monthly active user rating. Its Facebook live feature has been extremely popular amongst the end users as it directly connects the respective followers with an individual or a company they love. However, unfortunately, this live broadcast is only available on smartphones & tablets for brands having their own Facebook page. Nonetheless, Facebook is launching the same for desktops as well as laptops to seduce the YouTube users in order to sustain its benchmark in the social media domain.

The Artificial Intelligence Backdrop:

The future of advertising & social media in the marketing world will turn the tables for many as Artificial Intelligence element is going to be added soon in creating interactive dynamic personalized videos. Videos are the new fresh form of marketing as more than 42% people spend their time on Facebook and YouTube watching videos in a week. In the year 1472, the first ad in the history was ever documented and now it is 2018; the era of revolution and innovation. With the help of AI, the ads will now focus on four major aspects; interaction, mobile adaptability, data-driven, and conversational. It is actually going to take the one-way form of communication video and will turn it into an interactive experience that will indeed sell products there and then.

The Search Engine Optimization Effect:

Studies have shown if a website is not at the top of the Google page then, unfortunately, that company will never reach its customers online. If your competitors rank is better than yours then it is the SEO effect that you lack. Since 2016, Google has been giving priority to the mobile compatibility content over non-mobile agreement content. So, if your website is not in agreement with the smartphone then make sure it is from now on in order to increase your ranking. Make sure you keep an eye on: ‘Click Through Rates and Dwell Time’. If your titles and descriptions on the website, advertisements, and videos are keyword oriented (SEO plays a vital role here) then CTRs make sure one gets more visitors and hence, gets the better return on the investment. Dwell time, on the other hand, means how quickly do you get back to the search result page after clicking on a website because frankly, no one likes to wait.

Embrace Voice & Visual Search:

Look, how smart are smartphones getting! Nothing has had a greater influence on the growth of marketing and technology than voice & visual search. As the companies are gradually getting fond of these, that does not mean the advertising industry will surely adapt these instantly. Many advertisers & SEO experts are doing the hit and trial method in order to figure out what results these will produce and what effects will they cause over the marketing segment as a whole.

Now, as the new year begins, give your advertising and marketing the ‘makeover’ they deserve.

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